Our Team

Strategists. Technologists. 
Problem Solvers.

Our team is not just built for execution—it’s built for invention.
Combining diverse experience in data, performance science and creative storytelling.

Together, we’re redefining growth.

✅ Most agencies focus on single-channel attribution.
✅ We integrate online & offline data to optimize the full customer journey.

Why Kaliber?

We’re passionate.

For us, performance marketing isn’t just numbers and metrics — it’s the thrill of unlocking what makes a brand thrive.

We’re diverse.

Our team brings together different backgrounds, experiences, and ways of thinking — and that’s our strength. It helps us see opportunities others miss and connect with audiences across markets.

We’re driven.

Good enough isn’t good enough. We push for better results, smarter strategies, and stronger returns — because your success fuels ours.

Our Team

Meet the team behind the expansive world of Kaliber.

Our strategists have delivered exponential growth for industry leaders and startups alike, applying a rare combination of analytical rigor and creative ingenuity.

Robert Lai

Founder/CEO

The brains behind our operations. The visionary. He's the kind of guy that likes to challenge the status quo—inquisitive and a fast learner. Did we ever mention that he once was a Chemistry major? We've yet to hire anyone as tall.

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Shawn Lee

Chief Operating Officer

The engine behind our operations, he turns complex ideas into clear, actionable insights. With a Brand Marketing background, he brings a creative touch to everything he does. In winter, he’s carving up snowy slopes.

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Lenny Novitasari

Client Partner

Kaliber’s first ever Unicorn. With a background in hospitality, Lenny’s ability to connect with individuals is her biggest charm. With a strong but well-bodied cuppa by her side, she’s ready to conquer anything.

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Caecae Lomibao

Client Partner

Warm, energetic, and dependable—Cae gives the sun a run for its money. As a skilled client partner, she builds trust effortlessly, aligns and anticipates needs with thoughtful solutions and unmatched follow-through.

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Danmel Ordonez

Growth Manager

His charm, wit, and people-first approach make him a natural at building partnerships—and cracking a dad joke or two. Behind the charisma is sharp strategy and solid follow-through. Honestly, he could be a politician.

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Gabrielle Flores

Recruitment and Sales Exec

Kaliber’s first ever Unicorn. With a background in hospitality, Lenny’s ability to connect with individuals is her biggest charm. With a strong but well-bodied cuppa by her side, she’s ready to conquer anything.

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Check out our work
playlist!

From Sabrina Carpenter to Eminem, our playlist hits every note. Just a little musical spice to keep the workday flowing.

Are you ready to join us
on our journey?

Let’s solve what others can’t.

Join us now