Engineering Demand as a Science.

Kaliber fuses performance and search strategies with marketing science and empirical research, delivering growth as seen across USD$500m in spend.

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Kaliber is trusted by:

Performance Branding for Now and Tomorrow.

At Kaliber, we refuse to follow conventions where performance and brand are treated as separate silos. This is why we pioneered Performance Branding.

We architect systems where precision and brand power work as one. And that is how we help brands fix what’s broken, align what’s scattered, and accelerate what works.

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Growth Isn’t Built In Silos.

We expand traditional silos into connected universes that compound for long-term growth.

Performance + Creative

Media and creative working as one loop — not separate deliverables.

Data shapes ideas. Ideas fuel performance.

Frameworks refined through $500M+ in managed spend.

Every campaign includes both a media KPI and a creative hypothesis.

Search Everywhere Optimization

What ranks should resonate. What resonates should rank.

From keyword strategy to AIO, blog content to video production.

Optimized for both algorithms and humans.

Visibility and resonance moving in sync.

Audit + Advisory

We diagnose systems, not symptoms.

Fractional leaders who audit, refine, and embed proven frameworks.

Insight flows both ways — from our systems to yours.

You don’t just get advice. You get capability transfer.

Strategy That Scales. Expertise that Embeds.

Kaliber’s Embedded Advisory integrates APAC’s top marketing leaders directly into your workflow.
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Our advisors bring decades of growth leadership experience across fintech, SaaS, consumer brands, and enterprise, transferring capabilities that endure long after engagement.

Delbert Ty

Former Head of Marketing at Circles.Life

He served as CMO at Coffee Meets Bagel following his tenure as Duracell's Brand Director at P&G.

Alex Do

Former CMO of Lululemon

He served as CMO at Lululemon’s MIRROR and as an Entrepreneur in Residence at Nike.

Sophie Jokelson

Former COO/CMO of Cove

She served as Co-founder and CMO of Cove following a career with global FMCG brands.

Remona Duquesne

Former Director, Brand & Creative of PropertyGuru

She served as Chief Strategy Officer at Edelman Singapore.

Tianyu Xu

Founder of TYAI, Generative AI Educator

He served in market research and analytics roles at Twitter and Fonterra before founding TYAI.

Meet Advisors

Systems That Scale.
Wins That Repeat.

Every number below represents a repeatable framework — not a one-time win.

Challenge:

A fintech client was struggling with poor lead quality: high volume, but low conversion and high CPA.

System Applied:

Creative Performance Loop. Rebuilt targeting around job-to-be-done insights, refreshed creative to pre-qualify intent, and synced media buying with conversion signals in real-time.

Result:

-76% decrease in CPA. +88% increase in conversion rate. Average monthly conversions saw a 71% increase in SG, while MY saw a 987% increase.

Client Perspective:

“Kaliber didn’t just improve our campaigns. They rebuilt how we think about performance.”

Abby Ling

WorldFirst

More Wins

Zenyum

Accelerated lead generation in 5 countries

Also scaled investments by 160-260% within two months.

Trend Micro

+40% lead growth

Performance + Creative engine optimized across APAC.

Ant Group

Localized content across 8 markets

Euro 2024 campaign: creative scaled, performance multiplied.

Testimonials

When Systems Replace Guesswork, You Win.

Our work isn’t judged by aesthetics or activity.
It’s judged by clarity, momentum, and measureable impact.

Overall we were able to scale up our investments, for instance, within Google in a very short timeframe by over 160%, 260% and on some of the sub channels within that and all of the above within just two months.

Founder & CEO

Zenyum

The audit completely reframed how our team approaches marketing. We stopped debating tactics and started making better decisions, faster.

Head of Marketing

WorldFirst

The Old Playbooks Collapsed.

So We’re Writing New Ones.

And we're not alone in our vision: Kaliber is a part of APAC Marketers, a grassroots community of 2,000+ like-minded marketers who are focused on advancing our craft.

From AI Demo Days to private roundtables with the industry's most accomplished leaders, we grow by sharing what others gatekeep. If this resonates with you, you’re already one of us.

Join us Connect with us

Every Partnership Starts With Transparency, Not a Pitch.

Let’s talk about what’s slowing growth — and how to design systems that fix it.

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